Farmers Hardware

Crafting the print and digital menus, alongside the "Order Upstairs" wall mural, for Farmers Hardware, nestled in the heart of downtown Saratoga Springs, was a meticulous process blending functionality with the restaurant's vintage charm. In the historic 1925 brick warehouse, where brunch is served, the design ensured readability and consistency across both digital displays for those in line and printed menus for seated patrons. The "Order Upstairs" lettering and imagery were strategically integrated into the brand aesthetic, providing clear navigation within the multi-story venue. The intentional environment graphics not only maintained an elegant and vintage feel but also played a crucial role in creating a seamless dining experience. Patrons entering the door were greeted with eye-catching visuals guiding them through the three-story restaurant, enhancing the overall ambiance and ensuring a delightful journey through Farmers Hardware's inspired brunch offerings in its unique and historic setting.