MASS MoCA approached MILKCRATE to redesign the program for the FreshGrass music festival at MASS MoCA, a family-friendly festival that offers the best in bluegrass and roots music across the expansive fields, courtyards, and galleries of MASS MoCA. The festival, spanning three magical days, boasts world premieres, emerging artist competitions, farm-fresh food, local brews, and spontaneous jam sessions. The redesigned program prioritized functionality, featuring a revamped schedule of events for swift comprehension of band performances across stages, days, and times. A strategic reformatting placed the schedule on one side and the map on the other, enhancing accessibility for festival-goers seeking seamless navigation through the diverse and enriching FreshGrass experience.
