MCLA Season 23

Capturing Massachusetts College of Liberal Arts' (MCLA) rendition of "Urinetown" for archival and promotional purposes became an immersive endeavor led by MILKCRATE. To ensure an authentic portrayal, our team participated in rehearsals, meticulously examining the timing, lighting, and on-stage dynamics. This direct engagement facilitated a nuanced comprehension of the production's intricate elements. Through in-depth analysis of the rehearsal, MILKCRATE discerned subtleties in the actors' movements, the interplay of light and shadow, and the overall cadence of the performance. Armed with this comprehensive understanding, our team endeavored to craft evocative images that genuinely conveyed the audience's experience. The objective extended beyond mere documentation; we sought to encapsulate the emotional depth and atmospheric essence of "Urinetown." These visuals stand not only as a valuable archival resource but also as a captivating promotional tool, aiming to offer a vivid glimpse into MCLA's engaging production.

Client: Massachusetts College of Liberal Arts

Location: North Adams, MA

Year: 2023

Type: Photography

Documenting Massachusetts College of Liberal Arts' (MCLA) production of "The Tempest" for archival and marketing purposes involved an immersive process aimed at capturing the essence of the performance. To ensure authenticity, I attended a rehearsal to meticulously study the timing, lighting, and action unfolding on the stage. This firsthand observation allowed for a nuanced understanding of the production's dynamic elements. By closely analyzing the rehearsal, MILKCRATE gained insights into the nuances of the actors' movements, the play of light and shadow, and the overall rhythm of the performance. Armed with this understanding, our team captured compelling images that authentically conveyed the experience of being in the audience. The goal was not just to document the scenes but to encapsulate the emotional resonance and atmosphere of the play, creating visuals that would serve both as a valuable archival resource and a captivating promotional tool for MCLA's production of "The Tempest."

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