The MASS MoCA Membership rebrand aims to make the membership program more accessible while seamlessly aligning with the museum's existing brand. One of the primary goals is to differentiate the admission stickers for members, making them visually stand out from non-member stickers. To make the membership experience more fun, exciting, and memorable, the rebrand incorporates fluorescent red into their brand. By using this vibrant, attention-grabbing fluorescent color in the design of membership materials and admission stickers, the new branding ensures that members' access is immediately distinguishable and celebrated. This approach not only enhances the visual appeal but also creates a sense of exclusivity and excitement for members. The use of fluorescents effectively captures attention and brings a modern, fresh energy to the membership experience, making it more engaging and memorable for both new and existing members. Overall, the MASS MoCA Membership rebrand succeeds in creating a more accessible, visually distinct, and enjoyable experience by using a fluorescent approach that aligns with the museum's brand while adding a unique and vibrant touch.
