Designing the time-based marketing for the 23rd-anniversary celebration of First Night Saratoga, a cherished New Year's Eve tradition, encapsulates the vibrancy and diversity of this renowned event. With over 70 regional acts performing in 30 venues, including American Idol Winner Sawyer Fredericks, the celebration promises an eclectic array of entertainment for its 15,000 revelers. The theme, "Let’s Celebrate!", sets the tone for a night filled with comedy, contra-dancing, magic, and music. To capture the essence of this dynamic occasion, we created a fast-paced and stylistic animation that unifies various musician images against a backdrop of black and white pictures showcasing the event's iconic venues. The animation mirrors the artistry of the evening, enticing viewers with glimpses of the diverse performances and culminating in the grandeur of the midnight fireworks in Congress Park. The result is a visually engaging and dynamic marketing piece that encourages viewers to join the celebration, emphasizing the unique and exciting experiences awaiting them at First Night Saratoga.
