In creating the exhibition brand for ground/work, the emphasis lies on a deep reverence for nature and a desire to further enliven the surrounding trails, pastures, and woods. Ground/work serves as the Clark Art Institute's first outdoor exhibition, building upon their history of collaborating with contemporary artists. The commissioning of renowned artists Kelly Akashi, Nairy Baghramian, Jennie C. Jones, Eva LeWitt, Analia Saban, and Haegue Yang is aimed at fostering a dialogue between their new works of art and the specific environment they inhabit.The artists meticulously conceived their works, selecting sites that visitors can access day and night over the span of more than a year. Scattered throughout the Clark's expansive 140-acre campus, these installations blend seamlessly into a landscape that transforms with every passing day and season. Ground/work presents the delicate balance between the fragility and resilience inherent in both nature and the passage of time. With each visit, visitors are treated to fresh experiences, allowing them to engage with the exhibition in new and exciting ways.The exhibition brand encompasses crucial elements such as maps, outdoor labels, label fabrication, stanchion design, and fabrication, as well as trail markers.mThese components are thoughtfully designed to guide visitors on their exploration of the exhibition, ensuring a seamless and immersive experience amidst the captivating natural surroundings.